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🚀 Getting Started Guide

Step-by-step: sign up, connect accounts, create and launch your first campaign

💳 Plans & Billing

Compare plans, manage your subscription, and understand your invoices

✨ Features Overview

Explore AI campaign generation, auto-optimization, and reporting tools

💬 Contact Support

Can't find your answer? Our team typically responds within a few hours

Account Setup

How do I create an Ads Agents account?

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Go to app.ads-agents.com/registration and sign up with your email address and a password. You'll receive a confirmation email — click the link inside to verify your account. After that you're ready to connect your ad accounts and create campaigns. No credit card is needed to start your 15-day free trial.

How do I connect my Facebook and Instagram ad account?

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From your Ads Agents dashboard, navigate to Settings → Ad Accounts and click Connect Meta Account. You'll be redirected to Facebook where you log in and grant Ads Agents permission to manage your ads. Make sure you:

  • Log in with the Facebook account that administers your Meta Business Manager
  • Select the correct Ad Account and Facebook Page during the authorization flow
  • Have your Instagram Business account linked to your Facebook Page in Meta Business Suite (for Instagram placements)

Once connected, your ad account details will appear in the dashboard within a few seconds.

What permissions does Ads Agents need from Meta?

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Ads Agents requests the minimum permissions required to create and manage ad campaigns on your behalf:

  • ads_management — create, edit, and monitor campaigns
  • pages_read_engagement — read your Page details for ad attribution
  • business_management — access your Business Manager resources

We never store your Facebook login credentials. All access is via secure OAuth tokens, which you can revoke at any time from your Facebook Security Settings.

Can I connect multiple ad accounts?

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Yes. On Pro and Agency plans you can connect multiple Meta Ad Accounts and manage them from a single Ads Agents dashboard. Each ad account appears as a separate workspace. On the Starter plan, one ad account is supported. See our pricing page for full plan details.

How do I reset my password?

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On the login page at app.ads-agents.com, click Forgot password? and enter your email address. You'll receive a reset link within a few minutes. If you don't see it, check your spam folder or contact support.

Billing & Plans

Is there a free trial?

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Yes — all new accounts get a 15-day free trial with full access to every feature on the Pro plan. No credit card is required to start. At the end of your trial, you can choose a paid plan to continue or your account will move to a read-only state (your data is preserved).

What payment methods do you accept?

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We accept all major credit and debit cards (Visa, Mastercard, American Express, Discover) via Stripe. Billing is handled securely through Stripe — Ads Agents never stores your card details directly. For annual Enterprise plans, we can also arrange ACH bank transfer or invoice-based billing. Contact us for details.

When am I charged?

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Your first charge occurs at the end of your free trial when you activate a paid plan. After that, billing is monthly (or annually if you chose an annual plan) on the same day of the month. You'll receive an invoice by email after each successful payment. Note: Ads Agents subscription fees are separate from your Meta ad spend — ad spend is billed directly by Meta to your payment method on file with them.

Can I upgrade or downgrade my plan?

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Yes, you can change your plan at any time from Settings → Billing. Upgrades take effect immediately and you'll be charged a prorated amount for the remainder of the current billing period. Downgrades take effect at the start of your next billing cycle.

How do I cancel my subscription?

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You can cancel anytime from Settings → Billing → Cancel Plan. Your subscription will remain active until the end of your current billing period — you won't be charged again after that. Your campaigns will continue running on Meta until the billing period ends, at which point they'll be paused. Your account data is retained for 90 days after cancellation.

Do you offer refunds?

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We offer refunds within 7 days of a charge if you haven't used the platform to run any campaigns. After 7 days, or if campaigns have been launched, we don't issue refunds for the current billing period. If you believe you've been charged in error, contact our support team and we'll review your case promptly.

Campaign Creation

What campaign objectives does Ads Agents support?

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Ads Agents currently supports three Meta campaign objectives:

  • Traffic — drive clicks to your website or landing page
  • Leads — collect leads via Facebook Lead Ads forms or your website
  • Conversions — optimize for specific actions on your website (requires Meta Pixel installed)

More objectives (App Installs, Video Views, Catalog Sales) are on the roadmap. Let us know which you need most.

How does the AI generate my ad content?

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When you describe your product or service, target audience, and campaign goal, the AI draws on large language models trained on marketing best practices to produce multiple headline and description variations. It considers factors like your industry, audience demographics, and the placement (Feed vs. Stories vs. Reels) to tailor the copy. You review and approve the content before anything goes live — you're always in control.

Can I edit the AI-generated ad copy?

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Absolutely. All generated content is fully editable before you launch. You can modify any headline or description, regenerate specific variations you don't like, or write your own copy entirely. The AI uses your edits as feedback to improve future suggestions for your account.

Do I need images or videos for my ads?

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Not necessarily. You can run text-based single-image ads using a branded background color if you don't have custom visuals. That said, ads with high-quality images or short videos (especially for Reels and Stories) typically perform significantly better. We recommend uploading at least one image (minimum 1080×1080px for Feed, 1080×1920px for Stories/Reels) when you have assets available.

How long does Meta take to review my ads?

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Most ads are reviewed and approved within 10–30 minutes. Occasionally, especially for new accounts or ads touching sensitive categories (finance, health, housing, employment), review can take up to 24 hours. If an ad is rejected, Ads Agents will notify you with Meta's rejection reason and suggestions to fix it.

Ad Optimization

How does automatic optimization work?

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Once your campaign is live, Ads Agents monitors performance data every few hours. The AI identifies which ad variations are generating the best results (lowest cost per click, lead, or conversion) and automatically shifts more budget toward them. Underperforming ads are paused to stop wasting spend. It also monitors for creative fatigue — when an ad's click-through rate drops significantly over time — and can prompt you to refresh the creative.

How long before I see results?

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You'll typically see initial performance data (impressions, clicks) within hours of launch. Meaningful optimization results usually appear within the first 7–14 days as the Meta algorithm exits its learning phase. Significant cost-per-result improvements are usually visible after 30 days. Patience during the first week is key — frequent changes to audience, budget, or creative reset the learning phase and slow optimization.

What budget should I start with?

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We recommend a minimum of $20–50/day to give the Meta algorithm enough data to optimize effectively. Lower budgets (under $10/day) result in very few daily conversions, which slows the AI's learning significantly. If you're on a tighter budget, consider running for a shorter burst (e.g., $30/day for 2 weeks) rather than a very small daily amount indefinitely.

Should I change my campaign while it's running?

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Minor changes (small budget adjustments of ±20%, adding new ad variations) are fine and won't reset the learning phase. Avoid making large changes during the first 7 days — changing your audience targeting, campaign objective, or drastically altering your budget will reset the learning phase and you'll need to wait for the algorithm to re-stabilize. The AI dashboard will warn you before you make a change that might impact learning.

How do I track conversions from my website?

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To track website conversions (purchases, sign-ups, form fills), you need the Meta Pixel installed on your website. In Ads Agents, go to Settings → Tracking and enter your Pixel ID. If you don't have a Pixel yet, create one at business.facebook.com/events_manager. Once connected, Ads Agents can optimize campaigns for specific conversion events rather than just clicks.

Troubleshooting

My campaign isn't delivering — what do I check?

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If your campaign shows 0 or very few impressions, run through this checklist:

  • Confirm your campaign status is Active in the dashboard
  • Check that your Meta Ad Account has a valid payment method on file (log into Meta Business Manager to verify)
  • Make sure all ads in the campaign passed Meta's review (rejected ads are skipped)
  • Verify your audience is not too narrow — an audience under 10,000 people can severely limit delivery
  • If using a Conversions objective, confirm your Meta Pixel is firing correctly
  • Check your bid cap — if it's set too low, Meta may not be able to win auctions

Still stuck? Contact our support team — paste your campaign ID and we'll diagnose it.

My Meta account connection broke — how do I reconnect?

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OAuth tokens can expire or be revoked if you change your Facebook password or remove Ads Agents from your Facebook app permissions. To reconnect: go to Settings → Ad Accounts, click the disconnected account, and select Reconnect. You'll go through the OAuth flow again. This won't affect your existing campaigns — they'll resume delivering once the connection is restored.

My ads were rejected by Meta. What now?

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Meta rejects ads that violate their Advertising Policies. Common reasons include:

  • Prohibited content (weapons, adult content, deceptive claims)
  • Restricted categories without proper authorization (financial services, housing, employment, political content)
  • Landing page issues (page doesn't load, content doesn't match the ad, missing privacy policy)
  • Excessive text on image (now less strict, but can still affect delivery)

Ads Agents will show you the specific rejection reason in the campaign dashboard. Edit the ad to fix the issue, then resubmit. If you believe the rejection was an error, you can appeal directly in Meta Business Manager. For restricted categories, contact us for guidance on obtaining Meta authorization.

The dashboard shows different numbers than Meta Ads Manager. Why?

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Small discrepancies are normal due to data attribution windows and reporting delays. Meta's reporting API can have a 1–3 hour lag for impression and click data, and conversion data can be delayed up to 24 hours due to aggregation. Also, Ads Agents uses a 7-day click / 1-day view attribution window by default, while Meta Ads Manager may be set to a different window. You can adjust the attribution window in your campaign settings to match.

I'm not receiving performance report emails. How do I fix this?

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First, check your spam/junk folder — reports come from [email protected]. Add this address to your contacts to ensure future delivery. If you've never received them, verify your notification preferences under Settings → Notifications. If everything looks correct and you're still not receiving emails, contact support with your account email and we'll investigate.

Still need help?

Our support team typically responds within a few hours on business days.

Contact Support

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